Large-format printers are capable of printing direct to banner material. Banners can be sold in many markets, including schools or sports teams. Couple the sale of team uniforms with a championship banner. Also consider selling banners to complement the tent graphics created for an outdoor event.
With print quality capable of 1440 by 1440 dpi in some cases, printing posters and or photo quality prints is not a problem. As with the previous school/team example, consider printing posters to hang in the gymnasium or for players to break through when they run out of the locker room.
It is impossible to go into all of the opportunities available for signs. The print-and-cut device is capable of printing multicolor signs for nearly any application.
Stickers and Decals
Whether for a football helmet, a cheerleader's megaphone, a car window, a dirt bike or a bumper sticker, printing stickers and decals is an easy add-on sale to most apparel orders.
With the right media and the proper laminate, floor graphics can be printed and installed onto virtually any flooring surface in schools, stores or on the sidewalk.
Very popular, repositionable wall graphics are ideal for kid's rooms, offices, locker rooms or any wall.
Much like wall graphics, window graphics are easily achievable with the proper media, ink and print profile.
A high margin opportunity, printing directly onto canvas material for photos poses new chances to add-on sales.
Selecting Equipment Based on the opportunities available with digital printing and cutting, there are a lot of considerations when selecting equipment. One of the most important decisions is the width of the printer. Units are sold in widths ranging from 30-64 inches or larger. As a business, examine the markets detailed and consider which are within the realm of possibility for your shop.
Digital heat transfer media comes in roll sizes ranging from 15-59 inches wide. Large manufacturers, or those committed to a mass customization model, often purchase the media in the widest width possible to realize printing speed efficiencies in peak season. On the other hand, smaller, low volume decorators prefer a 15-inch width for easy handling and maximum material usage on single piece orders. When discussing non-apparel applications such as banners, posters and wall graphics, a printer with an actual print area of 48 inches or larger is almost always preferred. Examine the pros, cons and opportunities for heat transfer applications and add-on applications and make the decision that is right for you.
Harnessing the full power of digital printing starts with understanding the capabilities of your equipment and then turning those capabilities into new opportunities. Whether the leap into digital is in your past or your future, the possibility of maximizing your digital printing equipment is an ongoing endeavor that can reap rewards.
Website:www.sublimationstar.com & www.hitransfer.com